How I Work

The values and principles that guide the Rad Plant Man approach to AI strategy and transformation.

I work with Challenger Organizations — companies that want to show up with an edge and a strong, clear perspective on AI, and that challenge their own assumptions about what's possible.

Principle 1

Hold the Wholistic Business Perspective

I've hired, fired, raised capital, and built and failed things. I know how businesses actually run. I show up as a full business leader — not just an AI vendor — which means I'm thinking about your margins, your team, your culture, and your customers, not just your model.

Principle 2

Be Nimble: From Cosmos to Quark

Not just a strategy guy, but an operator who gets into the details, researches the tools, builds data schemas, and enables others to do it through frameworks. I zoom out to the 10-year vision and zoom in to the finest of implementation details. AI requires both.

Principle 3

Bring People to the Table — No Silos

I have a rep for getting the right people in the room to get aligned, surface hard conversations, and make clear decisions to move the company forward. Titles don't matter. Good AI implementation is a cross-functional problem. I treat it that way.

Principle 4

Ask Hard Questions, Be Intellectually Honest

My calling card. You say you know something, I'll ask you how you know it. I won't let comfortable assumptions slide. It's close to me that healthy, productive conflict is our greatest opportunity for growth — as individuals and as companies. It's only ever in the interest of understanding, improving, and company growth. More often than not, we uncover huge issues we can then go fix.

Principle 5

Clarity Through Rigor, Systems, and Externalization

I make sure your AI organization is systematic — predictions, clear goals and rhythms. And I ensure your product corresponds to those goals, and that everyone understands and can point to them. One line of clarity and communication through the company. It's math.

Principle 6

Be Flexible in Impact

It's not uncommon I start with an organization in some product capacity, then consult through a re-brand, or help design their growth strategy. I'm here to help you business, wherever I'm needed. I will always ask: 'Is this the most impactful thing I can do right now to hit our agreed upon OKRs and push the business forward?'

Principle 7

Keep it Fun, Keep it Human

For all the talk on systems and machines, I make shameless puns, generate absurd analogies, and make an effort to really get to know people — their wants, needs, and joys — and make them feel seen. AI is built by humans, for humans. I never forget that.

Principle 8

Empower Others to Do Great Work

I originally wanted to be a philosophy professor, and take that spirit with me into the professional world — I want to help your team on product, design, research, growth, and other models I've developed so you can be empowered to do great work with or without me. No gatekeeping. What matters is great work, whoever does it.

“Build a thing that does a thing that people like, want to share, and pay for.”

The Rad Plant Man Early Product Thesis

Let's Get Started

Let me know what you're up to and how I can help.